# Custom Development

> Custom Shopify storefronts, headless e-commerce architecture, web applications, and mobile apps. For brands that have outgrown templated themes and need a technical partner who understands both code and commerce.

**Canonical URL:** https://tiptopglobalventures.com/services/custom-development

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## What We Build

- **Custom Shopify storefronts** — custom themes, Liquid templates, Shopify 2.0 sections, metafield-driven layouts
- **Headless commerce** — Shopify Storefront API + Next.js/Remix frontends for performance-critical brands
- **Shopify apps** — public apps in the Shopify App Store, private apps for internal operations
- **Custom e-commerce platforms** — when Shopify/WooCommerce/BigCommerce don't fit
- **Web applications** — admin dashboards, inventory tools, customer portals
- **Mobile applications** — native iOS/Android and React Native
- **AI integrations** — product recommendation engines, chat assistants, content generation tooling
- **Backend integrations** — ERP, 3PL, accounting, shipping, fraud detection

## Tech Stack

- **Frontend:** Next.js, React, TypeScript, Tailwind CSS, Framer Motion
- **Backend:** Node.js, Python, Express, Hono
- **Database:** PostgreSQL, SQLite, Redis, KV
- **Infrastructure:** Cloudflare Workers, Vercel, AWS, Hostinger
- **Commerce:** Shopify (Storefront + Admin API), WooCommerce, BigCommerce, Medusa

## The TipTop Build Framework

1. **Discovery & Strategy (week 1)** — goals, constraints, success metrics, non-negotiables
2. **Wireframing & UX (weeks 2-3)** — user flows, wireframes, interaction design
3. **Visual Design (weeks 3-4)** — brand-aligned visual system, prototype
4. **Development (weeks 5-10)** — iterative sprints with weekly demo
5. **QA & Testing (week 11)** — cross-browser, cross-device, performance, accessibility
6. **Launch & Optimization (week 12+)** — phased launch, monitoring, post-launch fixes

## Pricing

Projects start at $15,000. Typical ranges:

- **Custom Shopify theme:** $15,000-$35,000
- **Headless Shopify + Next.js:** $45,000-$120,000
- **Shopify app (public or private):** $25,000-$80,000
- **Custom web platform:** $60,000-$250,000+
- **Mobile app (iOS + Android):** $80,000-$200,000

Fixed fee, not hourly. Milestones tied to deliverables.

## Who This Is For

- Shopify brands hitting performance limits of their current theme
- DTC companies needing unique experiences (quiz, configurator, subscription flows)
- Brands launching marketplaces or multi-vendor platforms
- Companies building internal tools their existing SaaS doesn't cover
- Founders who've outgrown no-code and need real engineering

## Who This Is Not For

- Brands with under $10K/month in revenue (ROI rarely justifies custom)
- Founders who want "quick tweaks" (use our Platform Management service)
- Anyone expecting a launch in under 4 weeks (good work takes time)

## Code Quality Standards

- TypeScript throughout
- Component-driven architecture
- Automated testing (unit + E2E)
- Performance budgets enforced at build time
- Accessibility AA minimum
- Mobile-first responsive
- SEO/GEO optimized at the structural level

## Ownership and IP

All code belongs to you. Full source, full repo access, no license restrictions. We deliver documentation so your team or another agency can maintain it.

## Frequently Asked Questions

### How long does a custom Shopify theme take?
Typical 8-12 weeks from kickoff to launch. Faster if existing brand assets, longer if full design system work is needed.

### Do you maintain after launch?
Yes. We offer ongoing maintenance retainers or you can take it in-house. No lock-in.

### Can you work with our existing designer/agency?
Yes. We frequently handle development only, collaborating with a client's brand studio.

### What if Shopify limits us?
We propose headless early if we see limits coming. Better to architect correctly upfront than refactor under pressure.

### Do you do SEO during development?
Yes. Technical SEO (schema, semantic HTML, performance) is baked in. Content SEO is separate.

## Contact

- **Phone:** (754) 280-5288
- **Email:** info@tiptopglobalventures.com