01
Primary keyword placed first in the title, before brand name or any other text
02
Brand name included in the title for brand recognition and Brand Registry benefits
03
Key benefit or differentiator communicated clearly (e.g., "Extra Thick," "BPA-Free," "2-Pack")
04
Size, quantity, or color specified where relevant to reduce confusion and returns
05
Under 200 characters total. Concise titles perform better on mobile and in search results
06
No promotional language such as "Best Seller," "Sale," "Free Shipping," or "#1" (policy violation)
07
Each bullet starts with a benefit, not a feature. Lead with what the customer gains, then explain the feature
08
Keywords included naturally without stuffing. Read each bullet aloud to verify it sounds conversational
09
Specific measurements and quantities stated clearly (exact dimensions, weight, volume, count)
10
Use case scenarios described so customers can picture themselves using the product
11
Cross-sell or compatibility mentioned where appropriate ("Works great with our [complementary product]")
12
Mobile-friendly length: each bullet under 200 characters. Long bullets get truncated on mobile
13
No HTML tags or special characters in bullet points. Plain text only, per Amazon policy
14
Expands on bullet points with deeper detail, storytelling, and additional keywords
15
Brand story woven in to build emotional connection and differentiate from competitors
16
Technical specifications included (materials, certifications, manufacturing standards)
17
Compatibility information stated clearly (what it works with, what it does not work with)
18
Keyword-rich paragraphs that read naturally, targeting secondary and long-tail keywords
19
Main image on pure white background (RGB 255, 255, 255) with product filling 85%+ of the frame
20
Lifestyle image showing product in use by a real person in a real environment
21
Size comparison image showing product next to a common object (hand, coin, ruler) for scale
22
Infographic image highlighting key features, benefits, or specifications with callout text
23
Packaging image showing what the customer will actually receive (box, contents, accessories)
24
Ingredient or material close-up for texture, quality, or ingredient transparency
25
Minimum 6 images uploaded. Listings with 6+ images see significantly higher conversion rates
26
All images at 2000x2000px minimum to enable zoom functionality on desktop and mobile
27
Brand story module added with your origin story, mission, and what makes you different
28
Comparison chart included showing your product vs competitors or vs your other models
29
Feature highlight modules with large images and concise text blocks for each key benefit
30
Lifestyle banner image that creates an aspirational feel and emotional connection
31
Mobile preview checked. Preview A+ content on mobile before publishing. Modules render differently
32
No words repeated from the title. Backend keywords supplement, they should not duplicate
33
Spanish keyword translations included for bilingual shoppers (large and growing demographic)
34
Common misspellings added (e.g., "vaccuum," "organizor") to capture erroneous searches
35
Synonym variations covered (e.g., "cup" and "mug" and "tumbler" and "drinkware")
36
Total under 250 bytes. Exceeding this limit means Amazon ignores all backend keywords entirely
37
Competitive analysis completed: price compared against top 10 competitors for your main keyword
38
MAP compliance verified if selling branded products (Minimum Advertised Price agreement)
39
Coupon strategy set up: clickable coupon badge increases CTR by 5-15% on average
40
Subscribe & Save enrollment configured for consumable products (boosts BSR and creates repeat customers)
41
Amazon Vine enrollment completed for new products (up to 30 honest reviews from trusted reviewers)
42
Product insert card designed (compliant: no incentivized reviews, no directing to external sites for reviews)
43
Follow-up email via "Request a Review" button used strategically 5-7 days after delivery
44
Negative review response plan documented. Address common complaints in listing or product improvements
45
Category accuracy verified. Product is in the most relevant and specific browse node for discoverability
46
Variation setup configured correctly (parent/child relationships for size, color, style, etc.)
47
FBA badge confirmed showing on the listing. "Fulfilled by Amazon" and Prime badge increase conversion by 20-30%